In Person 12:30pm | November 24, 2024 | Live on YouTube
The Santa Claus Parade has been spreading joy for over 100 years, and has been made possible through the help of thousands of volunteers and sponsors since the first parade in 1905. The Parade brings people together, regardless of their background, celebrating hope, family and love. It’s part of the fabric of our community.
Every year we bring hundreds of thousands of people on the streets of Toronto, and millions more watching at home, together to celebrate this joyous season. We’ve been doing so uninterrupted for 119 years, and that’s exactly what we will be doing again this year, bringing Santa’s magic to town.
Mr and Mrs. Claus take time out of their busy schedule to make the trip out from the North Pole to bring smiles to everyone along the route!
It takes us all year to bring you larger than life, colourful floats. Nothing is better than seeing them live and in person!
Enjoy the sounds of world-class marching bands and music ensembles as they perform the soundtrack to the holiday season.
On November 24th, 2023, the Santa Claus Parade lost a dear friend. We send our deepest condolences to family and friends of George Cohon, and thank him for his boundless enthusiasm and support.
Click Here to read the full message from our Board Chair, David McCarthy.
Chairperson & Secretary
Board member since 2016. Personal chauffeur for CEO Elf on parade day!
Partner, Stikeman Elliott LLP, with specialties in corporate and North Pole law
Governor, Golf Canada / Royal Canadian Golf Association. Highlights include acting as Official Starter at Men’s Canadian Open.
Director
President & CEO of Canada Basketball
Former Vice President of Community Affairs for Maple Leaf Sports & Entertainment and the Executive Director for the MLSE Foundation
Former Vice President of the Oakville Hospital Foundation
Has helped raise over $100 million to support national and local causes and was awarded the Queen’s Jubilee Medal for his work on behalf of MLSE
In 2016 Mike was named MLSE’s Coach of the Year recognizing his contributions to the company as a senior leader
Chair, Finance
Current Board member and Celebrity Clown since 2014
Senior Vice President, RBC Insurance
Past Chair, Board of Governors, Junior Achievement of Central Ontario
Volunteer, Habitat for Humanity
Chair, Communications
Board member since 2013, Celebrity Clown and Volunteer since 2011
President of Harbinger, a marketing communications agency specializing in brands targeting women
Former marketing executive with Sprint Canada, Danone, Gillette and Pepsi-Cola Canada
Chair, Celebrity Clowns
CEO, North America of Adgar investments & Development Inc., an owner of office properties with holdings in Canada, Israel and Europe
Celebrity Clown since 2004 and Board Member since 2015
Passionate Community Volunteer with organizations including The Heart & Stroke Foundation, Ivey Business School and The Ontario Science Centre
Director
Volunteer Board Member for over 20 years
VP of Partnership/Development New Franchise Media Inc
Former Sr. VP of Marketing for Warner Bros Canada
Vice-Chair of Board
Board member since 2018
HR Business Partner at TD
Leader in multiple HR disciplines including Talent Acquisition, Sourcing Strategies, Employee Relations and Transformational Change Management
Director
President of McCann Canada and 20 year veteran of the Canadian
advertising business
Has helped clients across pretty much every industry achieve their marketing goals across pretty much every form of marketing
Board member of the Institute of Communications Agencies
Director
Current Board Member. Celebrity Clown and volunteer since 2016.
Partner at the law firm of Daoust Vukovich LLP, which specializes in commercial leasing, commercial real estate and commercial litigation.
Over 15 years experience as a commercial litigator assisting various clients across the country.
Director
Vice President, Brand and Marketing Communications – ecobee
Senior Marketing executive at several beloved Canadian and Global brands including Mastercard, Scotiabank, Bell and Tim Hortons.
20+ years of volunteer work and board member experience at Campfire Circle (formerly Camp Oochigeas), Vividata and Action against Hunger Canada
Director
Director
A career Entertainment Specialist, Stuart began his career at Viacom working in marketing at Canada’s number-one theatre chain: Famous Players. There, he worked with entertainment and packaged goods companies developing marketing programs. After Viacom, Stuart was recruited by Microsoft to lead strategic partnerships for the launch of Xbox.
In the twenty years that Stuart has been at Segal Licensing, he has developed breakthrough licensing programs on properties such as Dr. Seuss, Marvel, Tony Hawk, Kevin Smith, and Shrek.
Bio Coming Soon.
Bio Coming Soon.
Co-Founder
Founded the Parade Organization in 1982 with George Cohon
Served as a Member of the Board and Co-Chairman from 1982 to 2014
Founded the Celebrity Clowns in 1983
Retired from the Board of Directors in 2014
Honorary President
Volunteer Chairman, CEO and Board Member since 1983
Chairman of Funding Innovation Inc, an art/easel program across Canada that raises millions of dollars for Charity
Former Global Executive with McDonalds Corp. for 31 years. Former Chairman and CEO for McDonalds UK and Executive Vice President for McDonalds Canada and Japan
Served as an original Member of the Board from 1982 to 2013
Served as Secretary of the Board from 1982 to 2010
Retired from active duty on the Board in 2013 and was named Honourary Director
Served as a Director of the Organization for 28 years from 1984 to 2012
Served as Executive Vice President and Director of Sales and Sponsorship from 2008 to 2012
Retired from active duty on the Board in 2012 and was named Honourary Director
Served as a Director of the Parade for 30 years from 1987 to 2017
Served as Vice President Administration and Finance during that period
Retired from active duty on the Board in 2017 and was named Honorary Director
Started with the Parade as a summer student in 1970
Was the General Manager/Creative Director overseeing designs since 1983
Volunteer Chair of Seneca College’s Visual Merchandising Advisory Board for 15 years
Peter Labbett was a Founding Board Member and helped create the Not-for-Profit Organization called the Original Santa Claus Parade
He served as a Director for 24 years, until he passed away in 2006
He loved seeing the diverse crowd of people who came to watch the Parade and in particular, the smile on the faces of all the children in the crowd
Celebrity Clown for 22 years and Board Member 3 years
Advisor, mentor, forensic expert and re-assurer to the life insurance industry
Farm boy from Harriston, Ontario
Scott Sutherland was a serial entrepreneur and investor who graduated with a degree in Business & Urban Development finance at the University of Western Ontario
Scott was a proud Celebrity Clown and Santa Claus Parade Board Member for 2 years
Honourary Chairman
Founded the Parade Organization in 1982 with Ron Barbaro
Served as a Member of the Board and Co-Chairman from 1982 to 2014
Retired from the Board of Directors in 2014
Forever in our thoughts (November 24, 2023)
President & CEO
Committed to leading and growing teams that deliver unique experiences that exceed the expectations of clients, partners, volunteers and attendees
Over 20 years of experience in the marketing, partnership and event management fields
Director of Business Development
Passionate kids content creator and sales professional with over 20 years of experience.
Santa Claus Parade Board member from 2010-2018.