A logo for the original santa claus parade since 1905

About Us

Santa Claus Is Coming To Town

The Santa Claus Parade has been spreading joy for over 100 years, and has been made possible through the help of thousands of volunteers and sponsors since the first parade in 1905. The Parade brings people together, regardless of their background, celebrating hope, family and love. It’s part of the fabric of our community.


Every year we bring hundreds of thousands of people on the streets of Toronto, and millions more watching at home, together to celebrate this joyous season. We’ve been doing so uninterrupted for 119 years, and that’s exactly what we will be doing again this year, bringing Santa’s magic to town.

  • A christmas parade with a float that looks like a gingerbread house.

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  • A group of young girls are holding flowers in their hands in a parade.

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  • A group of people are holding a dragon in a parade.

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  • Two women dressed as clowns are posing for a picture in a parade.

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  • A parade with mario and luigi on a float

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  • Two women dressed as clowns are posing for a picture in a parade.

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MR & MRS CLAUS

A black and white drawing of santa claus 's head with a hat and beard.

Mr and Mrs. Claus take time out of their busy schedule to make the trip out from the North Pole to bring smiles to everyone along the route!

INCREDIBLE FLOATS

It takes us all year to bring you larger than life, colourful floats. Nothing is better than seeing them live and in person!

SIGHTS & SOUNDS

Enjoy the sounds of world-class marching bands and music ensembles as they perform the soundtrack to the holiday season.

A line drawing of a statue of liberty holding a flag.

Thank you, George. You will forever be in our thoughts.

On November 24th, 2023, the Santa Claus Parade lost a dear friend. We send our deepest condolences to family and friends of George Cohon, and thank him for his boundless enthusiasm and support. 


Click Here to read the full message from our Board Chair, David McCarthy.

Board of Directors

David McCarthy

Chairperson & Secretary


Board member since 2016. Personal chauffeur for CEO Elf on parade day!


Partner, Stikeman Elliott LLP, with specialties in corporate and North Pole law


Governor, Golf Canada / Royal Canadian Golf Association. Highlights include acting as Official Starter at Men’s Canadian Open.


Mike Bartlett

Director


President & CEO of Canada Basketball

 

Former Vice President of Community Affairs for Maple Leaf Sports & Entertainment and the Executive Director for the MLSE Foundation

Former Vice President of the Oakville Hospital Foundation

Has helped raise over $100 million to support national and local causes and was awarded the Queen’s Jubilee Medal for his work on behalf of MLSE

In 2016 Mike was named MLSE’s Coach of the Year recognizing his contributions to the company as a senior leader

Rino D'Onofrio

Chair, Finance


Current Board member and Celebrity Clown since 2014


Senior Vice President, RBC Insurance

Past Chair, Board of Governors, Junior Achievement of Central Ontario


Volunteer, Habitat for Humanity

Jeff Weiss

Chair, Communications


Board member since 2013, Celebrity Clown and Volunteer since 2011


President of Harbinger, a marketing communications agency specializing in brands targeting women


Former marketing executive with Sprint Canada, Danone, Gillette and Pepsi-Cola Canada


Chris Tambakis

Chair, Celebrity Clowns


CEO, North America of Adgar investments & Development Inc., an owner of office properties with holdings in Canada, Israel and Europe


Celebrity Clown since 2004 and Board Member since 2015


Passionate Community Volunteer with organizations including The Heart & Stroke Foundation, Ivey Business School and The Ontario Science Centre



Dianne Schwalm

Director


Volunteer Board Member for over 20 years


VP of Partnership/Development New Franchise Media Inc


Former Sr. VP of Marketing for Warner Bros Canada


Cindy Day

Vice-Chair of Board


Board member since 2018


HR Business Partner at TD


Leader in multiple HR disciplines including Talent Acquisition, Sourcing Strategies, Employee Relations and Transformational Change Management

Ryan Timms

Director


President of McCann Canada and 20 year veteran of the Canadian

advertising business


Has helped clients across pretty much every industry achieve their marketing goals across pretty much every form of marketing


Board member of the Institute of Communications Agencies

Gasper Galati

Director


Current Board Member. Celebrity Clown and volunteer since 2016.

Partner at the law firm of Daoust Vukovich LLP, which specializes in commercial leasing, commercial real estate and commercial litigation.

Over 15 years experience as a commercial litigator assisting various clients across the country.

Nicole Avery

Director


Vice President, Brand and Marketing Communications – ecobee


Senior Marketing executive at several beloved Canadian and Global brands including Mastercard, Scotiabank, Bell and Tim Hortons.


20+ years of volunteer work and board member experience at Campfire Circle (formerly Camp Oochigeas), Vividata and Action against Hunger Canada

Duncan Fraser

Director

Stuart Pollock

Director


A career Entertainment Specialist, Stuart began his career at Viacom working in marketing at Canada’s number-one theatre chain: Famous Players. There, he worked with entertainment and packaged goods companies developing marketing programs. After Viacom, Stuart was recruited by Microsoft to lead strategic partnerships for the launch of Xbox.


In the twenty years that Stuart has been at Segal Licensing, he has developed breakthrough licensing programs on properties such as Dr. Seuss, Marvel, Tony Hawk, Kevin Smith, and Shrek.


Keka DasGupta

Bio Coming Soon.

Martine Levy

Bio Coming Soon.

Founders

Ron Barbaro

Co-Founder


Founded the Parade Organization in 1982 with George Cohon


Served as a Member of the Board and Co-Chairman from 1982 to 2014


Founded the Celebrity Clowns in 1983


Retired from the Board of Directors in 2014


Honorary President

Peter Beresford

Honorary President


Volunteer Chairman, CEO and Board Member since 1983


Chairman of Funding Innovation Inc, an art/easel program across Canada that raises millions of dollars for Charity


Former Global Executive with McDonalds Corp. for 31 years. Former Chairman and CEO for McDonalds UK and Executive Vice President for McDonalds Canada and Japan

Honorary Directors

Ray Biggart

Served as an original Member of the Board from 1982 to 2013


Served as Secretary of the Board from 1982 to 2010



Retired from active duty on the Board in 2013 and was named Honourary Director


Eric Conroy

Served as a Director of the Organization for 28 years from 1984 to 2012


Served as Executive Vice President and Director of Sales and Sponsorship from 2008 to 2012



Retired from active duty on the Board in 2012 and was named Honourary Director


Jeffrey Griffiths

Served as a Director of the Parade for 30 years from 1987 to 2017


Served as Vice President Administration and Finance during that period



Retired from active duty on the Board in 2017 and was named Honorary Director


Alfred Iannarelli

Started with the Parade as a summer student in 1970


Was the General Manager/Creative Director overseeing designs since 1983


Volunteer Chair of Seneca College’s Visual Merchandising Advisory Board for 15 years


Emeritus

Peter Labbett

Peter Labbett was a Founding Board Member and helped create the Not-for-Profit Organization called the Original Santa Claus Parade


He served as a Director for 24 years, until he passed away in 2006



He loved seeing the diverse crowd of people who came to watch the Parade and in particular, the smile on the faces of all the children in the crowd


Ross Morton

Celebrity Clown for 22 years and Board Member 3 years


Advisor, mentor, forensic expert and re-assurer to the life insurance industry



Farm boy from Harriston, Ontario 

Scott Sutherland

Scott Sutherland was a serial entrepreneur and investor who graduated with a degree in Business & Urban Development finance at the University of Western Ontario



Scott was a proud Celebrity Clown and Santa Claus Parade Board Member for 2 years 

George Cohon

Honourary Chairman


Founded the Parade Organization in 1982 with Ron Barbaro


Served as a Member of the Board and Co-Chairman from 1982 to 2014


Retired from the Board of Directors in 2014


Forever in our thoughts (November 24, 2023)

Staff

Clay Charters

President & CEO


Committed to leading and growing teams that deliver unique experiences that exceed the expectations of clients, partners, volunteers and attendees



Over 20 years of experience in the marketing, partnership and event management fields


Becky Conroy

Director of Business Development


Passionate kids content creator and sales professional with over 20 years of experience.


Santa Claus Parade Board member from 2010-2018.


 

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